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“Ask us about our Exclusive new Rooftop Development opening Summer 2017”
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“Autumn & Winter in North Wales in the AA Hotel of the Year 2015 - 2016”
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“Experience the spectacular Llandudno seascape from your own balcony”
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“Walk the longest pier in Wales, can you see the dolphins?”
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“King Premier with Balcony”
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“Beautiful food and stunning sea views in perfect harmony”
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“Elegantly designed rooms with just the right amount of modern chic”
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“Serving the best Afternoon Teas in North Wales”
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“The Terrace Restaurant uses the finest local produce and enjoys stunning sea views”
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“AA Hotel of the Year for Wales 2015 - 2016 with staff who really care ”
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Alice in Wonderland Town Trail

Discover the real Alice in Wonderland in Llandudno

Take a wonderful tour of the Victorian seaside town of Llandudno, taking in the sites inspired by the Lewis Carroll classic 'Alice in Wonderland'. Explore the history of the town, find out about Alice Liddell, the real Alice in Wonderland, and enjoy an Alice-themed afternoon tea. There'll be plenty of opportunities for silly nonsense, some curious sights and some great places to daydream.  

Llandudno’s wonderland links stretch back to 1861 when the young Alice Pleasance Liddell (the real Alice in Wonderland) aged 8 years old first holidayed in the ‘Queen of the Welsh resorts’ Llandudno. Her holiday home ‘Penmorfa’ was built on Llandudno’s West Shore where the family holidayed for many years. 

Explore the Alice Trail

From the Hearts Quarter of the town, you’ll pass the town Hall and enter into Madoc Street where nearby the famous White rabbit marble commemorative statue was created to commemorate Lewis Carroll’s Centenary.

Towards the promenade, you will pass the magnificent Mostyn Gallery, very worthy of a visit. Just past the Gallery you’ll encounter a White Rabbit Wooden Sculpture complete with waistcoat and a pocket watch. Remember to bring your bucket and spade to the Spades Quarter adjacent to the wonderful promenade on Llandudno’s North Shore, a beautiful spot with views of the Great Orme.

Perfect Promenade

Along the trail, you’ll encounter the longest Pier in Wales, where you can admire the majestic line of Hotels that have not changed since Victorian times. Look out for the St George’s Hotel where apparently it is thought, Lewis Carroll wrote part of the book Alice in Wonderland and the St Tudno Hotel where Alice first stayed back in 1861.

Happy Valley is ideal to stop and daydream. It’s a surreal Park with wonderful views and lots of Alice in Wonderland sculptures dotted around. You can even play a game of Croquet. For a bird’s eye view, why not take the longest cable car in Britain, which will take you past the Alpine Ski and Toboggan Centre before reaching the summit of the Great Orme.  

The exciting new apps can be found at

Explore the Trail...then Relax over an Afternoon Tea

After all the exploring why not indulge in our Famous Afternoon Tea overlooking the Bay of Llandudno.

Enjoy the stunning Sea Views and some of the finest Tea and Scones served anywhere outside a Mad Hatters Tea Party.

View our Terrace Lounge Menu by clicking here.

Meet the Characters
Meet the Characters
White Rabbit
White Rabbit
Meet the Characters
Meet the Characters
↑ Local Area - Llandudno, Conwy and Coastal North Wales

Related Pages

St George's Hotel Blog

> Charity Event raises funds for the RNLI
> Amazing Tech in New Rooms
> Caught on Camera
> Burns Night 2017
> Christmas Parties in Llandudno
> Super Casio for Llandudno

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